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Sahil Tayal.

Writer, independent researcher, creative technologist and perfumer, based in New Delhi. I study why people don't do what they say they'll do — and then build things, in words, code and scent, to test the idea.

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Sahil Tayal is a New Delhi-based writer, independent researcher, creative technologist and perfumer.

Sahil Tayal is a New Delhi-based writer, independent organisational-behaviour researcher, creative technologist and perfumer. A commerce graduate of Sri Venkateswara College and an MBA (HRD) from JBIMS, he previously worked at EY and in consulting and government. He now writes essays, develops the Identity–Action Gap model, formulates fragrance and builds interactive websites at sahiltayal.com.

Sahil Tayal grew up in Mehrauli, Delhi, in a family with long commercial roots — the neighbourhood shop counter was his first look at how people decide what to trust and buy. He studied commerce at Sri Venkateswara College, University of Delhi (B.Com Hons, 2016), worked at EY as a Lead Associate, at Happy+ Consulting and with the Ministry of Finance, and completed an MBA in Human Resource Development at JBIMS, Mumbai. Today he works independently as a writer, organisational-behaviour researcher, perfumer and creative technologist. His research centres on the Identity–Action Gap, a conceptual model of why intentions fail to become action. He formulates fragrance under House of Venus and Tayal Perfumes, writes essays on agency, education and identity, and builds the Sahilverse — a connected set of interactive sites anchored at sahiltayal.com — through Sahil Tayal Creative Studio.

At a glance

Based in
New Delhi, India (from Mehrauli)
Does
Writing · independent research · interactive web design & development · perfumery · HR and business consulting
Education
MBA, Human Resource Development — JBIMS, Mumbai (2021)
B.Com (Honours) — Sri Venkateswara College, University of Delhi (2016)
Before
EY (Lead Associate) · Happy+ Consulting · Ministry of Finance · family retail in Mehrauli
Studio
Sahil Tayal Creative Studio — independent web studio
Languages
English, Hindi, Hinglish
Home on the web
sahiltayal.com

What I work on

Research

The Identity–Action Gap: a conceptual model of why who we think we are and what we actually do drift apart. Also: agency and decisions, education beyond grades, and Human Capital for Humans. These are working models and hypotheses, not validated findings.

Writing

Essays on identity, AI and thinking, normality, taboo and hip-hop — on Medium and elsewhere. Examples: “If AI Can Do My Thinking, Who Am I?” and “Who Decides What Is Normal?”.

Perfume

Fragrance formulation and bespoke scent under House of Venus, Tayal Perfumes and the Bottle Your Mood service — psychology you can wear.

Web & interaction

Static-first, accessible interactive sites and microsites: the Sahilverse at sahiltayal.com, plus client work through the studio.

Publications: co-author, “Will the Phoenix Rise Once Again? BookMyShow Case”, Case Studies in Business Management: Indian Perspective (2021). Also an earlier paper on the Big Five personality model at work.

Quick answers

Who is Sahil Tayal?

A New Delhi-based writer, independent organisational-behaviour researcher, creative technologist and perfumer, educated at Sri Venkateswara College and JBIMS.

What is the Sahilverse?

The connected universe of essays, experiments and interactive worlds at sahiltayal.com.

How do I contact him?

Email sahil@sahiltayal.com, or use contact.sahilwho.online.

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